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Case studies with questions from a realworld context that bring the theory to life. Lamb has authored or coauthored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic. Essentials of marketing 4th edition 0 problems solved. Department of marketing kennesaw state university carl mcdaniel. Start studying marketing lambhairmcdaniel 9th edition chp. Lamb hair mcdaniel author get textbooks new textbooks. Hair paperback, 392 pages, published 2016 by cengage learning isbn. With coverage of current marketing practices and exciting new features lamb, hair, mcdaniels marketing 10e will have you saying, now thats marketing. Now marketing, eleventh editionwith its engaging presentation of conceptswill bring forward how much the principles of marketing play a role in your daytoday life. Everyday low prices and free delivery on eligible orders. It was published by southwestern college pub and has a total of 774 pages in the book.
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